/DMA09 – a message of idirect

by enadmin Posted: Thursday, 9/10/2009

We’re back from DMA-09 – with two sessions, a book launch and a wildly successful keynote from our chairman, Stan Rapp. An important message for the DMA this year was the new face of direct marketing – one that is both direct and digital. This was supported by the opening message from DMA president John Grecco all the way to the closing keynote from our chairman Stan Rapp. iDirect has an important and immediate impact for DMA and its members, and will be an essential piece of support in moving the industry forward.

Engauge is proud to be leading the the iDirect movement in support of industry progress and client results.

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/What is iDirect?

by enadmin Posted: Thursday, 9/10/2009
idirect

iDirect Marketing reflects a fundamental truth of today’s marketplace: Direct is Digital.  Digital is Direct.  What has been viewed mistakenly as separate disciplines to the detriment of both, actually are one and the same.   iDirect is interactive, information-driven, insightful, innovative, individualized, iterative and grounded in what the internet and “going direct” make possible.

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/About Engauge

by enadmin Posted: Wednesday, 9/9/2009

Engauge is one of the nation’s largest independent marketing agencies, helping leading brands connect data-driven insights with creative ideas to fuel business growth. Engauge leverages a complete portfolio of marketing expertise — spanning all areas of traditional, direct and digital marketing — to drive measurably effective programs for clients. The agency’s roster of clients includes Kraft Foods, The Home Depot, Best Buy for Business, Sony, NGK and Huntington Bank. Engauge is a portfolio company of Halyard Capital and has offices in Columbus, Austin, Atlanta, Pittsburgh and Orlando. Learn more about Engauge at www.engauge.com.

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